With more than 20 years of experience in the outdoor and lifestyle industries, Jordan has built a career representing and working with some of the industry’s most respected brands, including YETI, Filson, Dometic, Sitka, Stetson, and Pendleton.

For the past five years, Jordan has represented Pendleton Woolen Mills as an independent sales representative throughout the Pacific Northwest. Prior to Pendleton, Jordan served as Filson’s dedicated Pacific Northwest Wholesale Account Executive. His experience on both the agency and brand sides has given him a well-rounded understanding of the wholesale channel and what it takes to build strong brands and lasting retail partnerships.

Jordan’s connection to the outdoor industry began growing up in his family’s ski shop in Sunriver, Oregon. A lifelong passion for fly fishing and the outdoors eventually led to a decade-long career in the fly-fishing industry, including guiding and managing lodges in five countries. These experiences shaped his approach to sales and provided him with a unique understanding of the outdoor consumer, retail environment, and industry community.

Today, Jordan and his wife, Angela, live in Sisters, Oregon, where they are raising their two children, Beau and Harper. Outside of work, Jordan enjoys fly fishing, upland bird hunting, backcountry skiing, rafting, and trail running.

Jordan brings an authentic connection to the outdoor community, deep Pacific Northwest market knowledge, and more than two decades of experience developing brands and wholesale relationships. His approach is straightforward: build strong relationships, understand the market, and represent great brands with integrity and enthusiasm.

Jordan’s goal is to help exceptional brands grow thoughtfully and sustainably throughout the Pacific Northwest.